GMCLA OPEN HOUSE

Community Business Partners Program

MARCH 21 & 22, 2026

at our AND THE BEAT GOES ON concerts

Gay Men’s Chorus of Los Angeles is inviting local businesses to support GMCLA’s music and mission with the opportunity to promote their company, products, and services in-person at an upcoming GMCLA mainstage season concert.

GMCLA’s Spring Concert, AND THE BEAT GOES ON, will take place at the Saban Theatre in Beverly Hills with two performances: Saturday, March 21 at 8PM and Sunday, March 22 at 3:30PM.

This exciting concert weekend will include special pre-show events designed to connect our powerful community in new ways.

ABOUT GMCLA'S OPEN HOUSE

GMCLA’s inaugural OPEN HOUSE will bring together our amazing audience and local businesses that are LGBTQ owned, operated, or that support our community. Businesses will be showcasing their products and services with on-site activations prior to each performance, as we open the house early to welcome our guests.

GMCLA’s OPEN HOUSE will take place in the lobby of the stunning art-deco Saban Theatre one hour prior to each performance, and will continue during intermission, and for thirty minutes after each performance.

During the event, the Lobby Bar will be open, serving cocktails, drinks, and snacks for purchase, while audience members gather for photos on GMCLA’s Pink Carpet, and enjoy visiting with you - our Community Business Partners.

BUSINESS PARTNER OPPRTUNITIES

SILVER PARTNER: Lobby Table –display your products or advertise your services with samples, promotional items, or informational materials.
GOLD PARTNER: Lobby Table + Concert Program Ad – enhance your support and increase your visibility at both performances with a full-color print ad in our concert program.
PLATINUM PARTNER: Lobby Table + Concert Program Ad + Digital Advertising – maximize your impact with a larger program ad plus featured posts across our social media platforms.

PARTNER BENEFITS

Direct, in-person promotion to GMCLA’s audience of over 2,000 concert guests
Inclusion in GMCLA’s advance concert marketing, including press release, website, e-blasts, and social media channels
Exclusive opportunity for a curated selection of 10-15 businesses to participate
Targeted advertising to a diverse LGBTQ aligned market
Social media outreach to GMCLA’s 20,000+ followers
GMCLA marketing assets to promote your participation to your customers
Visibility that uniquely positions your company as a valued member of our community
Public acknowledgement as a supporter of GMCLA’s music and mission

To receive all benefits of your partner package, please enroll by March 2, 2026.

Partner Opportunities begin at $500, for more information and custom proposals, please contact Brian Tillis at brian@gmcla.org or 424-239-6506 (ext. 2).

ABOUT OUR SPRING CONCERT

AND THE BEAT GOES ON

SABAN THEATRE | BEVERLY HILLS

SATURDAY, MARCH 21, 2026 (8:00PM)
SUNDAY, MARCH 22, 2026 (3:30PM)

At GMCLA’ Spring Concert, the sprit and soul of America’s most original music is certain to move you. From gospel, R&B, Motown, and Broadway, GMCLA brings you the beat, the rhythm, and heart and soul of some of the best music ever written. We’ve got the greatest hits from icons like Stevie Wonder and the Temptations, to the musicals that really groove like Dreamgirls and The Wiz. Stunning gospel works will showcase the power of GMCLA’s two hundred voices to make this a one-of-a-kind musical event.

The latest news and event announcements are on our social media channels!